When you’re using images, make sure they fit with our brand values and principles. Choose fresh, vibrant images that reflect the Evergreen Life essence.
Focus on the detail of the person, putting the individual at the heart of the image. The image should focus on the person or situation, attracting the eye to the action in the shot.
The image should be natural and not appear ‘staged’. For instance, any human interactions should feel natural and unforced. The image should capture a moment, an everyday situation, or action, depending on the message behind it.